Official members of IT Profiles, one of the largest global B2B IT vendor evaluation platforms
When you’re looking for an SEO agency, how do you know who to trust? Google reviews help. Case studies help. But increasingly, businesses are turning to independent third-party platforms to verify the agencies they’re considering. That’s exactly why we’ve joined IT Profiles.
We’re pleased to announce that Rapid SEO London are now official members of IT Profiles, one of the largest global B2B IT vendor evaluation platforms.
What Is IT Profiles?
IT Profiles is a global B2B directory and evaluation platform that helps businesses find and compare IT service providers. It covers over 100,000 companies across categories including software development, web design, digital marketing and SEO.
What sets it apart from a basic directory is its research methodology. Every company listed on IT Profiles is assessed using what they call an ITP Score. This combines publicly available data, client feedback and market reputation into a structured evaluation. The idea is to give buyers a neutral, data-backed view of who they’re considering working with.
Think of it as the Trustpilot of the IT services world, but with more depth. Instead of just star ratings, you get analyst reviews, service breakdowns and side-by-side comparisons.
Why Does IT Profiles Membership Matter for Our Clients?
For our clients (and anyone considering working with us), our IT Profiles membership provides an independent, third-party validation of who we are and what we do. It’s not a page we control. It’s not a testimonial we wrote. It’s an external platform that evaluates us alongside thousands of other agencies using the same criteria.
That kind of transparency matters more than ever. According to IT Profiles’ own data, industry specialisation is now the number one selection criterion for 54% of buyers evaluating SEO agencies in London, ahead of price and agency size.
Our profile on IT Profiles shows our service areas, our location, our pricing signals and our track record. It gives prospective clients another way to verify that we’re a real agency with real expertise, not just a nice looking website.
If you’ve been through the process of choosing an SEO consultant in London, you’ll know how many agencies are out there. Having a verified presence on a respected evaluation platform helps cut through the noise.
What You’ll Find on Our IT Profiles Page
Our IT Profiles company page includes a summary of who we are and what we offer. You’ll find our core services listed (SEO, PPC, digital strategy and content marketing), along with our London base and contact details.
It also includes space for client reviews, which we’ll be building up over time. If you’re a current or former client and you’d like to leave a review, we’d really appreciate it. Independent reviews on third-party platforms carry more weight than testimonials on our own website, both with potential clients and with search engines.
You can also compare us directly against other agencies on the platform. We’re confident in how we stack up, which is one of the reasons we joined. If you want to see our work in more detail, have a look at our SEO case studies as well.
How We Choose Which Directories to Join
Not every business directory is worth being on. Some are glorified link farms with no editorial standards and no real audience. Others charge a fortune for a listing that nobody ever sees. Lisa and I have always been selective about where we list Rapid SEO London.
The criteria are simple. Does the platform have genuine editorial oversight? Is it actually used by real buyers to make real decisions? Does a listing there add credibility, or is it just another logo on the page?
IT Profiles ticks those boxes. It has a clear research methodology, a growing user base of businesses looking for IT service providers, and it evaluates companies using consistent, transparent criteria. It’s the kind of platform that adds value rather than just adding noise.
For any business thinking about their own directory strategy, the same rules apply. Focus on quality over quantity. A handful of well-maintained profiles on respected platforms will do more for your online presence than fifty listings on directories nobody has heard of. And make sure your business name, address and phone number are consistent across every single one. That consistency is a core part of any digital marketing strategy.
The Bigger Picture: Why Third-Party Trust Signals Matter for SEO
There’s a broader trend here that’s worth understanding. Search is changing. Google still dominates, but AI-powered search tools like ChatGPT, Gemini and Perplexity are increasingly being used to find and recommend service providers. These tools don’t just look at your website. They pull data from across the web, including business directories, review platforms and evaluation sites.
A recent analysis of B2B visibility trends found that verified business listings are becoming one of the most important trust signals for AI-powered search engines. When ChatGPT recommends a business, it’s drawing on the same kind of structured company data that platforms like IT Profiles provide.
This is closely tied to what we’ve been writing about with generative engine optimisation (GEO). Getting your business cited by AI tools isn’t just about what’s on your website. It’s about building a consistent, verifiable presence across trusted third-party platforms. Directory membership is part of that picture.
Research from BrightLocal has also shown that 31% of top 10 organic results for average local searches are business directory pages. That means even in traditional Google search, directories are still pulling significant visibility. Being listed on the right ones puts you in front of potential clients in places you might not expect.
What This Means Going Forward
Joining IT Profiles is one part of a wider effort to make sure Rapid SEO London is visible and verifiable wherever potential clients are looking. Whether that’s Google, ChatGPT, industry directories or review platforms, we want to be easy to find and easy to evaluate.
We’ve been helping London businesses with SEO since 2010. Over that time, we’ve seen the industry change dramatically. The one constant is that trust matters. Clients want to work with agencies they can verify, and platforms like IT Profiles make that verification easier.
If you’re looking for an SEO agency in London and you want to do your homework first, our IT Profiles page is a good place to start. And if you’d like to talk to us directly about what we could do for your business, get in touch. Lisa and I are always happy to have an honest conversation about what’s realistic and what kind of results you can expect.
Frequently Asked Questions
What is IT Profiles?
IT Profiles is a global B2B vendor evaluation platform that helps businesses find, compare and evaluate IT service providers. It covers over 100,000 companies across categories including SEO, web development, software engineering and digital marketing. Each company is assessed using an ITP Score that combines public data, client feedback and market reputation.
Is Rapid SEO London listed on IT Profiles?
Yes. Rapid SEO London are official members of IT Profiles. You can view our company profile at itprofiles.com/company/rapid-seo-london1, which includes our service areas, location, pricing signals and space for client reviews.
Why do SEO agencies join platforms like IT Profiles?
Third-party directory listings provide independent validation of an agency’s services and reputation. They give potential clients a neutral way to evaluate and compare agencies using consistent criteria. Verified directory profiles also act as trust signals for both traditional search engines and AI-powered search tools.
Do business directory listings help with SEO?
Yes. Consistent, well-maintained listings on reputable directories contribute to your online authority and local search visibility. Research shows that 31% of top 10 organic search results for local queries are business directory pages. Directory listings also support citation consistency, which is a key factor in local SEO rankings.
How do I choose which directories to list my business on?
Focus on quality over quantity. Look for directories with genuine editorial oversight, a real user base and transparent evaluation criteria. Avoid link farms and low-quality directories that offer no real visibility. Make sure your business name, address and phone number are consistent across every listing to maximise the SEO benefit.
