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Google’s Helpful Content Update

Google’s latest content update: How to make your site more helpful.


Google’s latest update is designed to make sites more helpful for their organic search users. This update will roll out in the coming weeks and will impact both the search results and the Google SERP features. Here’s what you need to know about the likely changes in Google’s never ending quest to improve search quality and how you can make sure your site is ready for it.


The first thing to note is that this update is all about user experience. Google wants to make sure that your site is providing users with the information they need. To do this, they’ve made some changes to the way they rank and display content in the search results.


One of the biggest changes is that Google will now be ranking sites based on the human-usefulness of their content. This means that you need to make sure your content is informative and relevant to your users. and not written with for the Search Engines. Basically, this means writing in a more conversational way whilst providing information, rather than just continually repeating the main keyword phrases in your website’s text.

Google’s Helpful Content Update